MARIA SUNDEEN
CAMPAIGNS
Multimedia Campaigns
GENERATIONS
Multi-state campaign featuring 3-4 generations of farmers, discussing their legacy, and showcasing long-standing client relationships.
The campaign ran for four years and was composed of the following elements:
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2-3 minute video story
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Dedicated website - which hosted the videos, story summaries and crop information
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Regional advertisements - print, digital and internet
PARTNER PROGRAM
Marketing campaign throughout Northern California to the Top 500 businesses in the region --
to promote the museum exhibits and programming.
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Raised $30,000+
Partnerships included promotion on the national NARM program, exhibit sponsorship, and free partner entry passes for donors.
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INT'L LATINO FILM FESTIVAL
- Outreach & Promotion
Marketing campaign to promote a groundbreaking international film festival held in Northern California. Elements included:
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Printed/Online materials (booklet, poster, flyers, etc)
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A series of focused materials - flyers with showtimes for grouped topics (children's, horror, romance, Jewish, etc)
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Presentation to special interest groups to solicit funding, bulk ticket purchases, and host special events (La Raza Lawyers Association, etc)
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MULTIMEDIA BRANDING
Multi-state campaign to build brand awareness and encourage engagement.
Strategies included:
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Videos promoting services with branded intros
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Playful images and themes -- memes and slogans (Fun Friday posts)
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Annual dividend campaign using mash-up of money & ag images
ERASURE EXHIBIT
Support of the exhibit "Erasure—Native American Genocide: A Legacy" at ReflectSpace Gallery. Wrote all PR, produced a promo video, hosted an opening night celebration, and developed accompanying public arts events -- related film exhibit & book talk, public performance, and exhibit artists Q&A.
Includes promotion of related library reading material, in-library promotional signage, large exterior building posters, and more than a dozen exhibit promotional banners staged city-wide.
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LEGONG
- Balinese Film & Music
Crafted a DVD and text to accompany the 1935 silent film, "Legong: Dance of the Virgins," backed by a live Balinese orchestra and performed at the Castro Theater in San Francisco.