MARIA SUNDEEN
CAMPAIGNS
Multimedia Campaigns
GENERATIONS
Multi-state campaign featuring 3-4 generations of farmers, discussing their legacy, and showcasing long-standing relationships.
The campaign ran for four years and was composed of the following elements:
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2-3 minute video story
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Dedicated website - which hosted the videos, story summaries and crop information
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Regional advertisements - print, digital and internet
PARTNER PROGRAM
Marketing campaign throughout Northern California to the Top 500 businesses in the region --
to promote the museum exhibits and programming.
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Raised $30,000+
Partnerships included promotion on the national NARM program, exhibit sponsorship, and free partner entry passes for donors.
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INT'L LATINO FILM FESTIVAL
Marketing campaign to promote a groundbreaking international film festival
held in Northern California. Elements included:
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Printed/Online materials (booklet, poster, flyers)
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A series of focused materials -
flyers with showtimes for grouped topics
(children's, horror,
romance, Jewish, etc) -
Presentation to special interest groups to solicit funding, bulk ticket purchases, and host special events
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DOCUMENTARY
PRODUCTION & PROMO
Research and development of a documentary focused on climate justice in the U.S.
Produced a spectrum of materials to advance funding and support
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Story pitch deck
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Teaser trailer production
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Extensive reserach summaries on climate issues in BIPOC communities worldwide
SOCIAL JUSTICE COMMUNICATIONS
Directed communications efforts to support a spectrum of human rights programs with Western Center on Law & Poverty.
Ongoing work includes a press conference to support affordable housing, a coordinated media roll-out to support street vendors, and an online information webinar featuring experts on policy around medical bias and Black maternal health. ​
SUPPORT FOR AFFORDABLE HOUSING
Managed the acquisition of funding to support development of supportive housing. Led a new website design initiative to increase outreach and exposure. Crafted a high-level communications campaign, contributing to increased engagement and grant success rates.
MULTIMEDIA BRANDING
Multi-state campaign to build brand awareness and encourage engagement.
Strategies included:
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Videos promoting services with branded intros
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Engaging images and themes with catchy memes and information
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Annual dividend campaigns incorporating a mashup of images and themes
ERASURE EXHIBIT
Support of the exhibit "Erasure—Native American Genocide: A Legacy" at ReflectSpace Gallery. Wrote all PR, produced a promo video, hosted an opening night celebration, and developed accompanying public arts events -- related film exhibit & book talk, public performance, and exhibit artists Q&A.
Includes promotion of related library reading material, in-library promotional signage, large exterior building posters, and more than a dozen exhibit promotional banners staged city-wide.
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INT'L CULTURAL FILM & MUSIC DVD
Crafted a DVD and text to accompany the 1935 silent film, "Legong: Dance of the Virgins," backed by a live Balinese orchestra and performed at the Castro Theater in San Francisco.