MARIA SUNDEEN
CAMPAIGNS
Multimedia Campaigns
GENERATIONS
Multi-state campaign featuring 3-4 generations of farmers, discussing their legacy, and showcasing long-standing relationships.
The campaign ran for four years and was composed of the following elements:
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2-3 minute video story
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Dedicated website - which hosted the videos, story summaries and crop information
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Regional advertisements - print, digital and internet
PARTNER PROGRAM
Marketing campaign throughout Northern California to the Top 500 businesses in the region --
to promote the museum exhibits and programming.
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Raised $30,000+
Partnerships included promotion on the national NARM program, exhibit sponsorship, and free partner entry passes for donors.
INT'L LATINO FILM FESTIVAL
Marketing campaign to promote a groundbreaking international film festival
held in Northern California. Elements included:
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Printed/Online materials (booklet, poster, flyers)
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A series of focused materials -
flyers with showtimes for grouped topics
(children's, horror,
romance, Jewish, etc) -
Presentation to special interest groups to solicit funding, bulk ticket purchases, and host special events
DOCUMENTARY
PRODUCTION & PROMO
Research and development of a documentary focused on climate justice in the U.S.
Produced a spectrum of materials to advance funding and support
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Story pitch deck
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Teaser trailer production
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Extensive reserach summaries on climate issues in BIPOC communities worldwide
SOCIAL JUSTICE COMMUNICATIONS
Directed communications efforts to support a spectrum of human rights programs with Western Center on Law & Poverty.
Ongoing work includes a press conference to support affordable housing, a coordinated media roll-out to support street vendors, and an online information webinar featuring experts on policy around medical bias and Black maternal health.
SUPPORT FOR AFFORDABLE HOUSING
Managed the acquisition of funding to support development of supportive housing. Led a new website design initiative to increase outreach and exposure. Crafted a high-level communications campaign, contributing to increased engagement and grant success rates.
MULTIMEDIA BRANDING
Multi-state campaign to build brand awareness and encourage engagement.
Strategies included:
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Videos promoting services with branded intros
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Engaging images and themes with catchy memes and information
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Annual dividend campaigns incorporating a mashup of images and themes
ERASURE EXHIBIT
Support of the exhibit "Erasure—Native American Genocide: A Legacy" at ReflectSpace Gallery. Wrote all PR, produced a promo video, hosted an opening night celebration, and developed accompanying public arts events -- related film exhibit & book talk, public performance, and exhibit artists Q&A.
Includes promotion of related library reading material, in-library promotional signage, large exterior building posters, and more than a dozen exhibit promotional banners staged city-wide.
INT'L CULTURAL FILM & MUSIC DVD
Crafted a DVD and text to accompany the 1935 silent film, "Legong: Dance of the Virgins," backed by a live Balinese orchestra and performed at the Castro Theater in San Francisco.